Blue background with a white Zigbee logo in the center.

Pulse Protocol lets patients securely control and share their health data.

System’s

IOS/Android, Dashboard, Website

Laptop on a white desk with papers, keys, and a watch, next to a window with blinds.

The Play - By - Play

  • At Pulse Protocol, I started by diving deep into the vision of giving patients control over their healthcare data. I led research and journey mapping with 100+ early adopters, uncovering critical workflow inefficiencies and understanding how patients and providers wanted to engage with decentralized tools. This discovery phase allowed me to turn complex, blockchain-driven concepts into clear opportunities for design.

  • With these insights, I designed prototypes and user flows that simplified the experience for B2C users. My goal was to make every interaction feel intuitive, from onboarding to securely sharing data, while ensuring alignment with the product’s long-term vision. Working closely with executives and developers, I bridged strategy and execution, ensuring usability was never sacrificed for technical complexity.

  • As adoption began to scale, I focused on refining workflows and removing friction based on real user feedback. These improvements boosted usability and helped accelerate adoption among early users. Seeing how design decisions directly translated into higher engagement and faster task efficiency was a highlight of this phase and showed me the power of iterative design in shaping behavior.

  • To make the work sustainable, I helped establish processes that doubled collaboration efficiency between design, product, and engineering. I introduced more structured reviews and clear communication flows, ensuring alignment across teams. I also laid the foundation for scalable design practices so that Pulse Protocol could evolve consistently as the product and company grew.

Mapping Journeys, Uncovering Clues

  • Conducted in-depth interviews with 100+ early adopters ---> Gathered firsthand insights into real user needs & pain points

  • Built comprehensive journey maps ---> Visualized end-to-end workflows & exposed inefficiencies in critical tasks

  • Identified friction points in daily use cases ---> Enabled product team to prioritize fixes that improved adoption

  • Synthesized qualitative & quantitative findings ---> Translated raw feedback into actionable design requirements

  • Observed real-world task execution scenarios ---> Highlighted opportunities to streamline and reduce task completion time

  • Developed personas & behavioral archetypes ---> Guided feature development with clear user-centered frameworks

  • Facilitated feedback loops with early adopters ---> Ensured rapid iteration and closer alignment with user needs

  • Collaborated on workflow analysis with cross-functional teams ---> Bridged research insights into design and product planning

  • Translated research insights into usability benchmarks ---> Established measurable criteria for testing future designs

  • Presented findings to executives & stakeholders ---> Shifted product strategy toward efficiency and user-centric goals

A smartphone screen displaying a feedback form for a doctor named Jonothan Garcia on the Pulse app, with star ratings and text boxes for reviewing the doctor's bedside manner, communication, and support after surgery.
Mobile screen showing a facility review form with a Pulse app, a profile picture of Jonothan Garcia, and options to rate, review, and give feedback with a 'Continue' button at the bottom.
Mobile app interface for Pulse with a profile picture, name Jonothan Garcia, and review forms for patient-care coordinator feedback, including rating and comment sections.
A smartphone screen displaying a Pulse app review form, with a profile picture, name Jonothan Garcia, progress bar at the top, and fields for overall experience, recommendation likelihood, sharing experience, private feedback, and a continue button.
Mobile app screen titled 'Pulse' for reviewing a medical experience, with a profile photo of Jonothan Garcia, and fields for patient preferences, facility, pulse quote package, doctor, procedure date, care coordinator, and options to upload photos an
Thank you message on a smartphone screen with an illustration of two people celebrating, one with a sparkle wand, and the other giving a high five.
Laptop on a wooden desk displaying a file upload screen, with a white coffee mug and smartphone on top of a notebook nearby, and a cactus plant in the background.

  • Built detailed user journeys across multiple iterations ---> Refined a clear blueprint for product flow & user decision-making

  • Highlighted workflow inefficiencies during testing cycles ---> Exposed bottlenecks & guided iterative design improvements

  • Prioritized user impact through iterative refinements ---> Reduced complexity & drove stronger adoption across B2C users

Designing Flows That Actually Flow

A wooden desk near a window with a glass of iced tea, a small amber vase with dried flowers, an open laptop displaying a medical app, a magazine, and a white toy car.

  • Designed intuitive prototypes & user flows for B2C adopters ---> Delivered interaction models that simplified complex tasks

  • Focused on usability through iterative refinements ---> Created clear, frictionless pathways that improved task completion

  • Leveraged continuous prototyping & feedback cycles ---> Enhanced adoption rates & made the product easier to use

From “Hmm” to “Aha!” in Three Iterations